Posted on March 6th, 2022

In order to succeed in today's climate, it is critical your business has a solid online footprint.

Having top quality goods and services backed by a team of skilled and devoted specialists is a great foundation for a successful business. But unless your target audience is aware of your brand's existence, all the money and time you spent perfecting your product and training your team will be in vain. Without a well-thought-out marketing strategy, your brand will go unnoticed and you will struggle to gain the success and recognition you desire. 

No matter the size of your business or the industry of your brand, it is vital to become and remain visible to your prospects, engage them in an ongoing dialogue, share valuable information and news about your company, ask and answer questions, collect and analyze feedback, and adjust your marketing approach as needed.  

In order to have the type of customer relationship you are looking for, it is critical to have a solid online presence. An online presence is your brand's visibility on the web. It is the culmination of your exposure on whatever channels you use to promote your company online, including your website, social media, niche directories, email, contributor platforms, forums, Q/A resources and other channels. 

1. Provide a great user experience
2. Think mobile-first
3. Make your website 100% secure
4. Share valuable information on your blog
5. Demonstrate your expertise through guest posting 
6. Leverage the most effective social media channels
7. Use email to reach prospects 
8. Register in business directories

Original article: https://www.business.com/articles/building-online-presence/